Cash on Delivery is no longer the most preferred option for Snapdeal users

According to a statement issued by Snapdeal, over 50 percent Snapdeal users opted to pay using debit and credit cards, net banking or prepaid wallets during the first two days of Unbox Diwali Sale. The company recently rebranded its logo and unveiled Snapdeal Gold which is similar to Amazon’s Amazon Prime and Amazon fulfilled. Snapdeal Gold gives the consumers assurance of fast shipping and pre-shipping checks.

Attractive offers by banks and Snapdeal Gold helped pull record number of users into selecting prepaid options at the time of booking. The company shipped about four lakh packets on the first day from the biggest logistics facility located in Delhi. The second day of the sale experienced 15x growth in ethnic wear category with ‘Kurtas’ and ‘Semi-Stitched suits’ as most popular products for men and women respectively.

According to the statement, the company received orders from more than 16,000 pin codes across the country. The fast shipping offered by Snapdeal Gold is available because to keeping most products quality checked and packaged, ready for dispatch in advance. The company used predictive data analysis to assess the products that will be in demand.

“We are excited to see the overwhelming response to our newly launched Snapdeal Gold service. We are confident that customers will have the best experience with Snapdeal this Diwali,” added Jayant Sood, Chief Customer Experience Officer for the company, on the increase in Snapdeal Gold orders.