Canon India Completes a Decade

Canon India Pvt. Limited, has entered its 10th year of operations in the country and has announced a number of programs to kick start its anniversary celebrations in the country.

As a part of its ‘10th Anniversary Celebrations’, Canon is looking at ‘Indianising’ the brand appeal and has signed on Sachin Tendulkar as the company’s Corporate Brand Ambassador starting January 1, 2007. As a part of this agreement Tendulkar will be a part of the Canon advertising, corporate, 10th anniversary celebrations, retail, press and outdoor campaigns. He will also be a part of the special Canon Anniversary Calendar that will be shot by Atul Kasbekar and launched later this year.

Alok Bharadwaj, Vice President, Canon India said, “It is a proud moment for all of us at Canon as we close our first decade in India. The company started operations in 1997 and reached to a level has grown tremendously since 1997 and reached to a level of Rs. 400 cr by 2006. It was a momentous occasion to have acquired 1 millionth customer in December 2006 and to have received 151 awards in 9 years.”

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Opening January 2007, the company will be embarking on an aggressive communication program which will feature editorial and advertising campaigns across different media. As the company continues to increase its penetration in smaller cities and reach out to more socio-economic segments, enhancing the brand connect will be an important direction.

As a part of these celebrations, Canon will be embarking on a 100 city customer contact program through a Mobile Mini Expo across different Tier 2 and 3 cities. This Expo will aim at increasing customer awareness, introducing channel partners to the Canon Gyan Yatra and will culminate in a Grand Expo to be held in October 2007.