Can Chevrolet Enjoy MPV take on Maruti's Ertiga?

With an aggressive pricing strategy, can General's Motors' newly-launched Enjoy take on Maruti's hot selling Ertiga?


With an aggressive pricing strategy and better features, it seems General's Motors' newly-launched Enjoy may take on Maruti's hot selling Ertiga.

General Motors India on Thursday launched its multi purpose vehicle Enjoy at an introductory price between Rs 5.49 lakh and Rs 7.99 lakh (ex-showroom Delhi). The vehicle will compete with Maruti Suzuki India's Ertiga, which is priced between Rs 5.98 lakh and Rs 8.7 lakh (ex-showroom Delhi).

The Enjoy is available in both petrol and diesel options.

Can Chevrolet Enjoy MPV take on Marutis Ertiga?

GM's Enjoy

The petrol version is powered by a 1.4 litre engine and the price ranges from Rs 5.49 lakh and Rs 6.99 lakh. The diesel variant has a 1.3 litre engine tagged at Rs 6.69 lakh and Rs 7.99 lakh. The vehicle will have 7-seater and 8- seater options. Hence both the base models are at least Rs 49,000 and Rs 70,000 cheaper than the Ertiga ( priced between Rs 5.98 lakh and Rs 87 lakh).

Features

The vehicle has 60 percent local components.

The MPV's petrol variant is powered by a four-cylinder 1.4 litre engine which produces a maximum power of 104 PS at the rate of 6,000 rotations per minute. The diesel fuelled vehicle is powered by a 1.3 litre engine produced at the company's Talegaon plant in Maharashtra and delivers a maximum power of 77.5 PS at the rate of 4,400 rpm.

Interiors of the Enjoy MPV sport comfort features with dual row air conditioning set to cool down the entire cabin in a matter of seconds. Safety features l include dual air bags for driver and front passenger besides seat belts with road limiters, ABS and tubeless tyres.

According to GM, Enjoy will not qualify under the additional duty structure as it has a smaller engine and the required ground clearance.

GM expects to sell at least 3,500 units of Enjoy in a month. However, the monthly average sales of Maruti's Ertiga stand at 6,365, said a DNA report.

Moreover, experts were quoted by Business Standard said that while Enjoy may win brownie points over pricing and space, Maruti's Ertiga scores on the fuel efficiency front.

"Customers do not have as much confidence in the Chevrolet brand in India as in Maruti Suzuki. Maruti cars are also more fuel efficient.But what Enjoy loses on fuel efficiency, it makes up by price and more space," Deepesh Rathore, MD at IHS Automotive was quoted as saying by the paper.

"The Enjoy will compete in one of the fastest growing segments in India. We expect that this model will be a success considering its attributes and pricing," GM India President and Managing Director Lowell Paddock told reporters.
The vehicle has been re-engineered and re-designed to meet Indian conditions, he added.

Enjoy is based on the platform from General Motors' Chinese partner SAIC and it has a localisation level of 60 percent. Paddock said the company has no plans to export Enjoy and the focus will be the domestic market.

With PTI inputs