BSNL offers introductory Rs 249 unlimited broadband plan in bid to acquire new customers

In a bid to acquire new customers, BSNL is offering an introductory unlimited broadband plan at Rs 249 a month. The plan is called the Experience Unlimited Broadband 249 (BB249) plan and is a postpaid plan offering 2Mbps speeds up to 1GB of usage, and 1Mbps speeds thereafter. The good news is that the plan actually is unlimited and there’s no FUP. BSNL will offer this plan from 9 September onwards. Installation charges will be waived during the introductory period. The plan is only valid for six months, however. It’s also applicable only to new customers. Post the 6-month period, BSNL expects people to migrate to their ULD 499 plan which offers 2Mbps speeds up to 2GB of use and then 1Mbps thereafter. Both plans offer unlimited calling to any network on Sundays and every day between 9PM and 7AM. Regular call rates are to Re 1 per 3 minutes for calls on the BSNL network and Rs 1.20 per 3 minutes outside the network. Many see this move on BSNL’s part as an attempt to maintain market share in the wake of Reliance Jio’s announcement of unlimited data and voice calls on the Jio network. It’s also to be noted that Reliance Jio intends to provide 1Gbps broadband services in at least a 100 Indian cities in the near future. Disclaimer: Reliance Jio is owned by Reliance Industries, who also own Network18, the publisher of Firstpost and Tech2