 "BPL Mobile to Launch Mobile TV")
BPL Mobile is all set to roll out Mobile TV service this July.
“Our regular consumer research and feedback shows that there is a growing demand for ’news-on-the-move’ as well as ’entertainment-on-the-move’. In the fast and dynamic lifestyle of the Mumbaikars, Mobile TV from BPL Mobile is all set to plug this vital need-gap in their lives. Mobile TV is an unique way of bringing a TV-like experience onto the mobile phones, with which a user can watch streaming video straight from a television channel on real time basis, with a delay of just a few seconds”, said S. Subramaniam, CEO - BPL Mobile.
Currently, BPL Mobile’s Mobile TV service will provide ‘Real Time’ streaming from channels like NDTV India, NDTV 24x7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. Apart from this, content from leading television channels will also be available as downloadable ‘Video On Demand’ clips, in the form of news, Bollywood Music, devotional music and others.
BPL Mobile is partnering with China’s ZTE, to make Mobile TV possible on a GSM platform. While on the content side, BPL Mobile has partnered with NDTV, CNBC and Aajtak for providing Real Time News channels on mobile and news clips. Tie-ups have been struck with more than 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.
BPL Mobile TV ‘Real Time’ streaming will have a rate of Rs. 5 per minute with no hidden costs.
BPL Mobile’s Mobile TV service will be available across a range of handsets, as against just restricting it to the Symbian handsets.
The Mobile TV from BPL Mobile will be quite simple to use since its discovery will happen from the BPL Mobile WAP page. All users will get to see an icon of Mobile TV on the home page of WAP site and click on the icon to start their Mobile TV. Since there is no application to be downloaded, the experience is as simple as using a WAP page.
Postpaid BPL Mobile subscribers, who are not WAP users will just have to SMS TV to 50800 to get their request registered. While, Prepaid subscribers will have to SMS TV to 50505 for the same. BPL Mobile subscribers can also get their requests registered by calling up the call centre. All these will be offered free of cost to all BPL Mobile customers.
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