BMW and Daimler merger comes closer as it buys car rental company Sixt from DriveNow: Report

The Sixt deal comes as BMW moves closer to agreeing on a deal to combine its car-sharing services with Daimler’s Car2Go

Germany’s BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against the likes of Uber and Lyft.

BMW logo. Reuters.

BMW logo. Reuters.

Car rental company Sixt said on 29 January that it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros.

“With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services,” Peter Schwarzenbauer, BMW’s board member for Digital Business Innovation, said.

“Our experience with mobility services supports our development of future autonomous, electrified and connected fleets,” he said, adding that BMW aims to have 100 million customers for “premium mobility services” by 2025.

The Sixt deal comes as BMW moves closer to agreeing a deal to combine its car-sharing services with Daimler’s Car2Go, a person familiar with the discussions told Reuters last week.

The German carmakers want to build a joint business which includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on 29 Janaury

Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. “This is speculation, we do not comment,” BMW said.

The senior executive, who declined to be named because the plan is not public, said: “This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets.”

BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go.

The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note.

BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.

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