 "Blockbuster: Why Indians like the Samsung Galaxy Grand")
The Samsung Galaxy Grand smartphone is easily one of the more attractive offerings from the company in recent times. And why not? The smartphone is by and large seen as a low-cost alternative to the pricey Galaxy Note II and features pretty much everything that consumers expect out of a high-end phone – a large display, dual-core processor and an 8 megapixel camera.
That said, we were a little more than curious to know about how well the smartphone was faring in the market. We did a little sniffing around for you, and here’s what we found.
We reached out to The Mobile Store, a popular destination for smartphone in the city. The representative at one of the outlets told us that they are selling the Galaxy Grand smartphone for Rs 21,500, and added that it is popular among buyers. “At our store alone, we sell around 4-5 units of the smartphone.” He added that on the occasion of Gudi Padva, the store had the smartphone on sale for Rs 20,900. He went on to mention the popular offers that are currently applicable on the phone.
A large display gives it a premium look and feel
We didn’t hear any different from a Vijay Sales representative who, while did not give the exact numbers, said that they are currently selling more units of the Grand than any other smartphone. The Galaxy Grand smartphone is available for Rs 21,500 at the store.
What’s also doing the trick is the recent massive front page ad that Samsung put up in a leading Indian daily. The Korean company’s ad offers a big “cash back” percentage (up to Rs 5,668) till April 30. The offer also gives potential customers attractive options for any of the several high-end and mid-range Samsung smartphones, including the Galaxy Note 800 and the Galaxy Camera, on EMI schemes.
Our source in the grey market took no time in telling us that the handset was doing very well and has in fact outshone the Galaxy Note II in terms of sales in his store since the past few days. As for the preference in colours, we were told that both Elegant White and Metallic Blue have been equally popular. While one grey market store said that they were selling an average of two units per day, the other put that number to three.
So, what’s strengthening the chemistry between the Galaxy Grand and the regular Indian smartphone buyer? Of what we know at the moment, the fact that such specs are being made available at this price is attracting customers. The Vijay Sales representative we spoke to only confirmed this for us. The large display on the smartphone too lends it a look and feel that is akin to the high-end phones in the market; only this doesn’t cost as much.
Looks grand in white
For those still clueless, here’s what the Galaxy Grand is made up of:
- Android 4.1.2 Jelly Bean
- 1.2GHz dual-core processor.
- 5-inch WVGA TFT LCD display with a resolution of 480 x 800 pixels
- 3G, EDGE/GPRS, Wi-Fi capabilities for net access
- A-GPS Glonass
- Bluetooth
- 8MP camera
- 8GB + microSD expandable up to 64GB
Are you planning to pick a Grand for yourself too? Tell us about it in the comments section below.
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