BitTorrent Now music and video streaming app available for iOS, Android and Apple TV

You might associate BitTorrent as a notorious piracy brand, but the company has just launched a legal music and video streaming app called BitTorrent Now available on Android, iOS as well as Apple TV. The app is an extension of the BitTorrent Bundle service which has been running since 2013 utilising BitTorrent’s peer-to-peer technology to promote and provide independent musicians, filmmakers and other artists a channel to distribute their content. Artists like Linkin Park, Pixies, Public Enemy, and Madonna are already on-board. In 2014, artist Thom Yorke released his album Tomorrow’s Modern Boxes as the first paid Bundle, priced at $6 (approx. Rs 400) which was downloaded over 1 million times in just one month, which included the free single and video plus the paid downloads. The goal of the BitTorrent Now app is to collect content from lesser known artists, curate them in a list and let you listen or watch them free of cost along with ads. There will be paid content as well like the Bundle and BitTorrent says that creators will get to keep 70 percent of their revenue not matter what the user pays. The app won’t incorporate the peer-to-peer technology instead it will initially work like any other streaming service. However this is going to be temporary as confirmed by BitTorrent.