Bharti Partners With IBM

Bharti Airtel, has announced that it has partnered with IBM to deliver India’s first ‘Service Delivery Platform’ (SDP). This platform will enable Airtel to deliver a suite of unique, innovative products, services and applications, to its over 25 million customers spanning mobile, landline and broadband services. The implementation of SDP will enable Bharti Airtel to have an integrated environment that will incorporate all of Airtel’s content and applications services under one platform. Airtel’s customers can benefit a complete service experience through service personalization, single access point, single sign-on to its mobile, landline as well as broadband and enterprise customers across the country. The SDP is a telecom framework, based on open standards and with proven implementations at telecom companies around the world. The SDP shall enhance the spectrum of content, application and services and integrate them across all of Bharti’s service lines and present a consistent presentation of services to the customers, who then shall be able to access through multiple channels viz. SMS, MMS, WAP, Web, broad band. The customers shall also be able to personalize this catalogue. The content providers to Bharti Airtel also stand to benefit with the Service Delivery Platform as they will be able to publish content once and distribute through multiple channels - SMS, MMS, WAP, Web, etc.  Bulk uploading of content, along with protection of digital content will be possible.