Being Smart: Salman Khan wants to use his brand value to make and sell Android smartphones

Salman Khan is a man that needs no introduction. A star who is as well known and loved as him has a brand name with considerable value. He now wants to leverage this brand name to muscle his way into the highly competitive budget and entry-level smartphone market. Khan’s venture is called BeingSmart and is a registered trademark now. The BeingSmart brand will be supported by Khan’s own Being Human clothing brand, which he will also use to push sales of the smartphones, reports The Economic Times. The Bollywood superstar is reportedly looking for investors for the same. He has apparently identified a manufacturer in China for making these phones and ET has learned that the devices will run Android and that they will be priced below Rs 20,000. It’s been reported that the profits from the venture will be used to fuel Khan’s charitable and social work. Khan had apparently approached various Indian firms for a partnership, but they eventually backed out as they felt that the royalty fees were too high. We don’t know how successful Salman Khan’s brand of smartphones will be in a market like India, but his name alone should be enough to draw the masses. We wish him the best of luck. How much would you pay for a Salman Khan-branded smartphone?