No BBM on Windows Phone due to lack of demand for the OS: BlackBerry


If you are a Windows Phone user, waiting to get a hold of BlackBerry Messenger (BBM) for your device, we’d suggest you do not hold your breath for it. The company currently seems to have no plans to launch a WP8 app for BBM, despite taking the service to rivals Android and iOS.

 

BlackBerry told Trusted Reviews that a Windows Phone iteration of the messenger is not on the company’s mind right now. The reason? There’s still not enough consumer demand for a Windows Phone-based version of BBM.

 

The Canadian company seems to believe that the Windows Phone segment is too small to warrant a demand for an app of the sort. David Proulx, BlackBerry’s Senior Director of BBM Business Development said, “It [the continuing lack of a BBM Windows Phone app] is entirely market driven.” He added, “Our initial launch on iOS and Android was a function of the prevalence of those platforms.”

 

Of course, BlackBerry has not outright rejected the idea of bringing BBM to Windows Phone in the future. “As other platforms emerge, whichever they may be, we will execute on those platforms as well,” Proulx said. "It is not a statement of intent, and it’s not a strategic or religious thing, it’s just a function of when does it make sense and when is it something that consumers demand in sufficient numbers to make it worth our while and worth their while.”

 

The statements from company comes as a bit of a surprise and brings a bit of a comical twist here since Windows Phone was the OS that went on to dethrone BlackBerry as the third major mobile OS recently. While it’s true that the lack of major apps on Windows Phone was long seen as its weak spot, the OS has made somewhat of a comeback in the last year, with major apps like Instagram and Vine – and more recently, Path – finding support on the OS. Other apps like Flipboard are in the pipeline as well.

 

BBM, on the other hand, was welcomed with much pomp when it was released for Android and iOS but has seen its popularity slide and usual suspects like WhatsApp and WeChat are back on the top of the charts. Should BlackBerry consider releasing a BBM app for Windows Phone? Let us know your thoughts in the comments.