Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Nepal protests
  • Nepal Protests Live
  • Vice-presidential elections
  • iPhone 17
  • IND vs PAK cricket
  • Israel-Hamas war
fp-logo
AT&T to launch HBO Max streaming service to go head on against Disney and Netflix
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • AT&T to launch HBO Max streaming service to go head on against Disney and Netflix

AT&T to launch HBO Max streaming service to go head on against Disney and Netflix

Reuters • October 30, 2019, 08:07:49 IST
Whatsapp Facebook Twitter

The success of HBO Max is in many ways a referendum on a strategy to merge content with the means to distribute it.

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
AT&T to launch HBO Max streaming service to go head on against Disney and Netflix

AT&T Inc in May will launch its HBO Max streaming service with a new Game of Thrones series at the current HBO price of $15 a month in an aggressive move to battle Netflix, Disney and Apple for the future of TV. The price, which many expected to be higher, surprised the financial analysts and investors attending the WarnerMedia presentation on Tuesday. HBO Max is expected to reach 75 million to 90 million global subscribers by 2025, with about 50 million of these coming from the United States. The new service is expected to generate about $5 billion (£3.89 billion) in US revenue by 2025. The stakes are high for AT&T, which is saddled with debt from a $134 billion acquisition spree to combine media conglomerate Time Warner and satellite TV provider DirecTV with the second-largest US wireless phone company by subscribers. The success of HBO Max is in many ways a referendum on a strategy to merge content with the means to distribute it. HBO, which invented high-end, subscription programming, is playing catch-up in the streaming era dominated by Netflix. [caption id=“attachment_7571051” align=“alignnone” width=“1024”]Image: Pixabay HBO Max is expected to reach 75 million to 90 million global subscribers by 2025, with about 50 million of these coming from the United States. Image: Pixabay[/caption] To compete, AT&T has committed to invest up to $4 billion in additional HBO Max content by 2025, executives said, just a day after reporting tepid media results for the third quarter. The investment falls far short of its biggest rival Netflix Inc , which has earmarked $15 billion in cash on content spending in 2019. But AT&T and WarnerMedia executives believe they have content and ways to get it in front of consumers that are lacking at Apple Inc , Walt Disney Co and Amazon.com . WarnerMedia Chief Executive John Stankey this month told Reuters that HBO Max will be available this spring to 10 million current AT&T customers in the United States — a mix of wireless, satellite TV, and some HBO Now subscriber— at no extra charge. “The price point of $14.99 for HBO Max strikes a good balance between not cannibalizing HBO’s existing revenue base, while also addressing the competitive environment in streaming television,” said Sam Hendel, president of Levin Easterly Partners and a portfolio manager at the firm, which owns about 3.5 million shares of AT&T. “The HBO Max content offering is extremely robust and I think it will be well received by investors and consumers.”

Not Walmart

From Stage 21 on the Warner Brothers Studio lot in Burbank, California, executives demonstrated the breadth of new original programming and the depth of WarnerMedia’s extensive library of films and TV series. They included the entire collection of DC Universe superhero film franchises from the last decade such as “Batman” and recent box office hits such as Joker that will be available within the first year of its launch. WarnerMedia also secured the US streaming rights to “South Park.” To court new viewers, WarnerMedia executives said they will introduce 88 original series in 2021, 38 from HBO and 50 under the category it called “Max Originals” that will target younger audiences. [caption id=“attachment_7571061” align=“alignnone” width=“1280”]Image: Reuters HBO Max is expected to reach 75 million to 90 million global subscribers by 2025, with about 50 million of these coming from the United States. Image: Reuters[/caption] Executives announced a batch of new shows from high-profile producers and directors including Raised by Wolves by “Alien” filmmaker Ridley Scott about androids raising human children and College Girls from comedian, actress and writer Mindy Kaling. Ahead of the presentation, HBO cancelled a much-anticipated prequel to the Game of Thrones starring Naomi Watts, one source familiar with the matter said, confirming reports in Hollywood media. Instead, WarnerMedia executives announced 10 episodes of a new Game of Thrones prequel called House of Dragons. The series will be set 300 years before the events of the just-concluded series and is based on author George R.R. Martin’s book “Fire & Blood.” Although the Warner Brothers library includes popular content like The Shining and Scooby-Doo — and the HBO brand is known for edgy, high-quality programming – it does not have the same brand awareness as Pixar, Marvel or Disney properties that will be included in the Disney+ streaming service that launches Nov. 12. And as one of the latest entries in the streaming wars, HBO Max will be competing for household dollars that may have already been allocated to rivals. WarnerMedia is hoping that with HBO Max, it can continue serving HBO’s core over-40 audience, and expand to include younger viewers who may prefer to stream content and do not want to pay for cable. “This is not Netflix. This is not Disney. This is uniquely HBO Max,” AT&T Chief Executive Randall Stephenson said.

Tags
Netflix DIsney AT&T Scooby doo Game of Thrones HBO Max
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV