ASUS Zenfone Max – Sure, can be called the hottest launch in the phone market


ASUS grabbed eyeballs today by launching its much-talked-about advanced version of Zenfone Max. The launch was a unique, #liveunplugged event in which the Brand Ambassador, Sonakshi Sinha actually used the product prior to its launch. This was an unusual approach because it completes the circle of end-user connect with the campaigners, thus, instilling trust among consumers.

 ASUS Zenfone Max – Sure, can be called the hottest launch in the phone market

Image Courtesy: ASUS

Known for its 5000 mAh battery, it is among the brand’s best-selling Smartphones. The phone’s stylish looks and it superior performance is meant for Smartphone users who are always on the move. We have got our hands on Asus Zenfone Max and took it for a spin in our lab.

Built and Design

8.5/10

The new Zenfone Max comes with a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option of a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. The sleek design and three interesting colors offer a sense of class and style to one’s personality. The Zenfone Max is available in three different colors – black, orange and blue, which brings in its new cool look. The phone also boasts of an extremely thin body that measures only 5.2 mm. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable.

Performance

8.5/10

The new Zenfone Max gives the user a super-responsive lag-free experience because of the Qualcomm Snapdragon 615 Octa-Core processor with a 2GB or 3GB RAM. The processor is reliable and works fast while keeping the phone stable. The use of the latest 4G LTE technology enables the user to utilize high mobile data speeds seamlessly. It allows you to enjoy multi-tasking and lightning fast performance, enabling you to experience your virtual life to the fullest.

Battery

9/10

The powerful 5000 mAh battery requires fewer charging cycles making the phone last longer. The lithium-polymer battery, when fully charged, provides a whopping 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. What’s more? The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it unique in that sense.

Image Courtesy: ASUS

Image Courtesy: ASUS

User Interface

9/10

The Zenfone Max is backed by Android M 6.0.1 and ASUS ZenUI to run advanced programs and apps. Android M 6.0.1 is simple in its use, gives uncomplicated navigation and runs very smooth. The ZenUI is intuitive and adds more flavor to the phone. It also offers different battery modes to help the users manage and extend the battery life even further!

Camera

8.5/10

The new Zenfone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography. There is great news for all you photography enthusiasts. The Zenfone Max features Laser Auto Focus technology that helps focus on an object in as fast as 0.03 seconds. Zenfone Max’s front camera is a 5 Megapixel, f/2.0-aperture snapper with 85̊ wide-viewing angle that helps you incorporate more information and details into the picture.

Display & Viewing Experience

9/10

The Zenfone Max features a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology. This new Zenfone Max provides superior clarity, brightness, and touch responsiveness. What we found interesting was the Bluelight Filter for Eye Care that protects the users’ eyes from strain during prolonged usage.

Verdict: The Zenfone Max surely outshines with its massive battery, classy design, and robust user interface.

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