Asus Plans to Expand in India

Computer solutions provider, AsusTek Inc. has announced plans to expand its presence in India. The company has plans to plans to move to a larger base in Mumbai in the first quarter of 2007, and will invest Rs. 10 Crore in the first phase of this expansion plan.

Andrew Tsui, managing director Asus India said, “Our growth plans aim at the expansion of not just the office but also our capabilities of sales, marketing, service support and channel operations. Our new office will be the first step towards expanding our efficiency level to have a much stronger branding position in the India market.”

Asus, which has been in the Indian market for over 10 years now, has been predominantly known in the Motherboard category, but is now involved in user products like notebooks and LCD monitors. In the Indian market Asus is also present in the graphics cards, server solutions, networking products, digital home products and optical disk drives.

More from News & Analysis

What is the US HIRE Bill and why is India’s $250-billion IT sector worried? Is the internet dead? What's this theory that OpenAI's Sam Altman says might be true?

Tsui added, “The Indian market has been a very challenging one and we being a leading technology company have thrived on challenges. Continuous improvement in infrastructure is the fundamental way to growth and expansion. ASUS is a progressive organization that believes in mutual benefit and growth.”

Asus India says it expects a 100 percent growth at the end of this year, is optimistic about the same rate of growth for the year 2007 as well.