Asus launches A series budget range of laptops; starts Rs 23,990, 2-year warranty

Asus has announced the ‘A’ series budget range of laptops. In addition to the launch of the new range of budget laptops, the company has also announced a 2-year warranty program for any laptop in the A series. The A553 laptop is the first laptop to be launched in the A series. Priced at Rs 23000, the A553 laptop is equipped with a 2.16 GHz Intel Quad-Core Pentium Processor, with 4GB RAM and 500GB storage. The product is available in 4 colour options: Purple, Pink, White and Black. In addition, Asus also unveiled two performance notebooks in the budget category. These are the A555LF & A555LA, which the company hopes will appeal to Indian consumers due to ‘its sleek, stylish looks, design aesthetics, merging glitz with substance backed by performance.’ The A555LF and A555LA are available in six different trendy colours, with a starting price of Rs 34,190 for the A555LF and Rs 28,990 for the A555LA. The product is aimed at students, first-time users, offices and value-driven buyers. The 15.6-inch HD laptops are powered by an Intel i5-5200U processor, and are pre-installed with Windows 10. The A555LF packs has an impressive 8GB DDR3 RAM along with Nvidia GeForce GT930 2GB DDR3 virtual memory card translates into a seamless gaming experience. The display offers automatic colour adjustment with visually stunning experience according to Asus. Asus claims its  exclusive AudioWizard along with SonicMaster ensures optimised audio performance for music, movies, and games. According to Peter Chang, Regional Head of South Asia and Managing Director for Asus India, “The Indian market is extremely price sensitive where the consumers look for a value-for-money purchase. The ‘A’ series is crafted for performance, style and mobility but at the same time is economically friendly which can be used for everyday use ranging for gaming, entertainment to educational purpose and office work. With our A555LF laptop, it will be a best buy for this festive season, delivering a seamless technological experience to our consumers.”