Asians spend most on in-app purchases; North Americans spend most in the Shopping category

Asians spend 40 percent more on in-app purchases as compared to rest of the regions in the world, considering all app categories are taken into account.

In-app purchases is big in Asia. According to recent survey by AppsFlyer, Asians spend 40 percent more on in-app purchases as compared to rest of the regions in the world, considering all app categories are taken into account.

The survey also says that North Americans come out tops when it comes to spending high amounts on shopping apps. Also iOS users spend almost 2.5 times as much as Android users ie. $1.08 against $0.43, when it comes to monthly in-app purchases per user, per app.

The findings of the AppsFlyer State of In-App Spending report shows that Indian iOS users spend almost 5.5 times more than Android users ie. $1.12 against $0.20.

According to AppFlyer's VP of marketing Ran Avrahamy who spoke to Business Standard, the in-app purchases continues to be a big opportunity for app publishers. "While only a small portion of users actually spend money on in-app purchases, developers and marketers can capitalise by ensuring they always offer an optimal in-app experience, and by constantly measuring and optimising their activities to build a strong base of loyal users," he said.

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