Apple's MacBook Pro event in Images

Apple's MacBook Pro event was jaw-dropping and awe-inspiring for some while other found it boring, bland and pointless. Still then it was easy to notice how Apple who is currently struggling with sales, put up a brave face and ignored the best-seller the MacBook Air.


Apple's MacBook Pro event was jaw-dropping and awe-inspiring for some while other found it boring, bland and pointless. Still then it was easy to notice how Apple who is currently struggling with sales, put up a brave face and ignored the best-seller the MacBook Air. In fact, it was easy to conclude that Apple may soon be phasing out the old model with the recently launched 2016 MacBook now being its standard MacBook offering. Whether you are angered with Apple that a MacBook now costs an arm and a leg, or you are just glad to see a new layer of touch-based interaction on macOS here's how the event panned out.

 Apples MacBook Pro event in Images

Visitors arrive for an Apple media event in Cuptertino. Image: Reuters

Apple CEO Tim Cook speaks during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach - RTX2QQYI

Apple CEO Tim Cook showcases what he terms as a Unified TV viewing experience with the new TV app for tvOS and iOS. Image: Reuters

Apple CEO Tim Cook speaks under a graphic of the new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach - RTX2QRGC

Apple CEO Tim Cook announces the new 2016 MacBook Pro with the new Touch Bar hardware feature. Image: Reuters

Phil Schiller, senior vice president of worldwide marketing at Apple, speaks under a graphic of the new MacBook Pro (R) during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach - RTX2QR6B

Phil Schiller, senior vice president of worldwide marketing at Apple, explains how 25 years later Apple has moved on with the new Touch Bar replacing the 45 year old function keys. Image: Reuters

A guest points to a new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach - RTX2QRFM

The new MacBook Pro's Touch Bar seems to be a favourite with the guests at the event after the unveiling. Image: Reuters

Guests attend an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach - RTX2QRFF

Seems like a 'Touch Bar' is a hit for now. Image: Reuters


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