Apple’s iTunes Connect service for app developers has a new name and iOS app called App Store Connect

Apple has chosen to rebrand its iTunes Connect service as App Store connect. It is an iOS app lets developers submit apps to the App Store.

Following the WWDC 2018 event this week, Apple has chosen to call its iTunes Connect service as App Store Connect. The iOS app lets developers submit apps to the App Store.

App Store Connect. Image: Apple

App Store Connect. Image: Apple

The functions remain the same — the desktop web app helps you upload your app, create a product page for it, manage releases, and view analytics and user feedback.

What’s new is that the App Store Connect provides a companion iOS app that helps developers manage the store availability of the published app and track its sales. Developers can respond to reviews instantly.

What will be integrated soon is a feature that will allow developers to send simplified TestFlight invitations, allow easier team access management, use a new REST API to automate tasks, and much more.

App Store Connect is available on the App Store for free right now.

We do not exactly know if this app is a direct replacement for iTunes Connect or a rebranding because the iTunes Connect app is still available on the App Store. It is a guess, that Apple will migrate developers to App Store Connect soon.

App Store Connect. Image: itunes Store

App Store Connect. Image: itunes Store

If you want to know more about the Apple WWDC 2018,  you can check out the keynote highlights here.

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