Apple working with Will.i.am, TV execs on original show

Apple Inc’s widely anticipated first original television show will feature the app economy.  The company is working with musician Will.i.am and two veteran television executives, Ben Silverman and Howard Owens, on the show, an Apple spokesman told Reuters, confirming media reports.

It was unclear how directly the TV show would promote or refer to Apple’s own app store, the New York Times, which first reported the development, said.

Apple also declined to reveal the title, financing, timeline, storylines, episode length or how people would be able to access it, the report said.

The new series did not signal a broader ambition to greatly bolster presence in original productions and streaming video, Eddy Cue, Apple’s senior vice president of Internet software and services, told the newspaper in an interview.

Apple is also all set to bring its Apple Pay to Safari browser later this year, according to a report by Re/code.  With this move, Apple will allow users to make purchases from mobile websites. This mobile payment system will be made available to iPhone as well as iPad owners, with devices supporting fingerprint scanner. Citing sources, the report adds that Apple has said this new feature will be made available for users before the holiday season.  

With inputs from Reuters