Apple Watch to start shipping in April but Tim Cook already 'cant live without it'

At Apple's record-breaking earnings, CEO Tim Cook revealed a rough launch date of April 2015, according a Quartz report.

The Apple Watch was believed to start shipping by March-end, but now news has it that the device will hit store shelves only in April.  While announcing Apple's record-breaking earnings, CEO Tim Cook also revealed a rough launch date of April 2015 for the device, according to a Quartz report.

But unlike Apple fans, Tim Cook doesn't have to wait a couple of months to get his hands on the watch. In fact, he was wearing one and revealed that he is hooked to the wearable.

"I’m using it every day and love it, and I can’t live without it. I see we’re making great progress on the development of it. The number of developers that are writing apps for it is impressive, and we’re seeing some incredible innovation coming out there," Cook said.

The smartwatch was announced in September, but the company didn’t reveal much about its availability, except that it would come in ‘early Spring’. Later, Apple retail chief, Angela Ahrendts,was more specific and revealed the Watch would come only after the Chinese New Year. She had also disclosed how Apple had started planning marketing strategies and all retail employees would be trained to help customers try out the new watch and its features.

The most recent report about the watch finally confirmed its the battery life that pushed the launch from late 2014 to early 2015. Apple has specific performance targets for its Watch's battery life, but the real numbers may fall short of those targets.

The Apple Watch sports a squarish design instead of a circular one popularised by Motorola’s Moto 360. The Watch is crafted from custom alloys of polished or space black stainless steel (Apple Watch), space gray or silver anodized aluminum (Apple Watch Sport) and 18-karat rose or yellow gold (Apple Watch Edition). Going by the demo during its launch keynote, the Watch can do a lot of stuff. Here’s everything you need to know about the Apple Watch.

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