00:20 (IST)
And that's a wrap!
Thank You for joining us on this Live blog and head to tech2.com for more detailed updates about today's Apple event.
tech2 News StaffMar 26, 2019 00:30:41 IST
As expected, Apple launched a number of premium services along with a new credit card called Apple Card.
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highlights
00:08 (IST)
Apple TV Plus promises to bring original stories and movies to more than 130 countries this summer. Most likely...India's included
00:06 (IST)
Apple introduces Apple TV+ with original content Filmmaker Steven Spielberg takes to the stage to announce Amazing Stories . Reese Witherspoon, Jennifer Aniston and Steve Carell announce The Morning Show . Jason Momoa and Alfre Woodard announces See . Kumail Nanjiani announces Little America . Big Bird and Julia from Sesame Street announces Helpsters . J.J. Abrams and Sara Bareilles announce Real Voice . Oprah Winfrey announces Toxic Labour and a live streamed show
23:45 (IST)
Look who's on stage! Steven Spielberg! The maker of Jurassic Park...Jaws...Saving Private Ryan...and many more great movies
23:41 (IST)
CEO Tim Cook announces Apple TV+, a premium service with access to original content from Apple!
23:41 (IST)
Well...there's that
23:34 (IST)
Apple TV availability From TV to iPad to iPhone Available from May via a software update. Apple TV app is coming to Mac this Fall. Apple TV app now also comes to smart TVs like Samsung, followed by Sony, LG and Vizio and Roku and Amazon. Will be available in over 100 countries.
23:24 (IST)
What's new with the new Apple TV? Apple TV Channels. Access to Movies Access to cable and satellite TV Only pay for what you want All in one app On demand and ad-free Watch online or offline Best picture and sound quality Now with Family Sharing
23:20 (IST)
Say Hello to Apple Arcade! First gaming subscription service for mobile and the desktop. Single subscription gets you access to 100+ games Will be available in the Arcade tab in the App Store. Apple Arcade games will be playable across Apple products. Games will also be offline. Games will be "all you can play". Apple arcade games cannot collect any data about the user. Arcade will be curated by Apple's expert editors Will be available this Fall in 150 countries. Pricing details to be revealed later.
23:18 (IST)
A single subscription to Apple Arcade lets you have access to all paid games on iOS, ad-free!
23:16 (IST)
Next! Apple Arcade! Apple's very own premium gaming service
23:09 (IST)
Apple launches its own Titanium Apple Card No card number No CVV No expiration date No signature Will come to the Wallet app this summer.
23:01 (IST)
After Apple Pay comes Apple Card Focus on security and privacy Designed for a healthier financial life??? Users can sign on their iPhone and use it worldwide and will be available across devices. Apple Card resides in the Wallet app. Support is just a text away (or as easy as messaging a friend) Apple Card uses machine learning to turn cryptic words in credit card bills to represent actual names. Gets you weekly and monthly summaries about spending
23:00 (IST)
The Apple Pay app now doubles up as your mobile banking app to track everything on your Apple Card
22:58 (IST)
Here we go... Apple's very own credit card!
22:56 (IST)
Next up - the second announcement of the day - Apple Pay!
22:53 (IST)
Apple News+ pricing and availability $9.99 per month with Family Sharing. Will be available today Users will need to download the latest updates. Apple News and Apple News+ now comes to Canada (after the US) Next up Australia and the UK.
22:49 (IST)
Apple brings Magazines to Apple News with Apple News+ Basically brings all of your favourite magazines in one place (or one app). A collection of magazines (sports, art, culture, travel, music and more). Available in the Apple News app. What's New? Live covers with animated covers. Magazines designed specifically for iPhone, iPad or Mac. Recent issues get automatically downloaded. Everything in a magazine is curated by Apple News editors. Easy browsing with "essence design on phones" Articles will adapt to iPhone and iPad and will look different on each device.
22:42 (IST)
Apple News' premium subscription service will be called...Apple News +
22:40 (IST)
Magazines are coming to Apple News!
22:39 (IST)
First up, Apple News! Yayy! But wait a minute...Apple News already exists but we're waiting to hear more
22:33 (IST)
Apple CEO Tim Cook takes stage after a super quirky ad displaying all its key products and services
22:12 (IST)
Netflix won't be a part of today's show Considering that Apple's TV streaming service will be about bundling various channels in a package. It is a bit surprising that Netflix decided to stay out. Read all about it here: Netflix won't be available on Apple's upcoming streaming service: Reed Hastings
21:24 (IST)
Will Apple talk about Spotify on stage? Music streaming service Spotify had recently filed a complaint against Apple in the EU antitrust court, saying the iPhone maker unfairly limits rivals to its own Apple Music streaming service. Spotify has even opened up a dedicated website to explain its problem with Apple's App Store policies. Apple being the responsible tech giant responded to Spotify and you can read all about it here: Apple fires back at Spotify's EU antitrust lawsuit for unfair practices
20:54 (IST)
Hello and welcome to our live blog of Apple's Show Time special event. Apple today is expected to announce a brand new TV streaming service, a news subscription service, its own credit card and may be even a brand-new game subscription service.
00:06 (IST)
Apple introduces Apple TV+ with original content
Filmmaker Steven Spielberg takes to the stage to announce Amazing Stories.
Reese Witherspoon, Jennifer Aniston and Steve Carell announce The Morning Show.
Jason Momoa and Alfre Woodard announces See.
Kumail Nanjiani announces Little America.
Big Bird and Julia from Sesame Street announces Helpsters.
J.J. Abrams and Sara Bareilles announce Real Voice.
Oprah Winfrey announces Toxic Labour and a live streamed show
00:05 (IST)
Apple is truly looking to match up to the likes of Amazon Prime Video and Netflix
Sara Bareillis and JJ Abrams. Yes, they’re collaborating on a show: Little Voice. #AppleEvent #AppleTVPlus pic.twitter.com/zSnDMokB1q
— Lance Ulanoff (@LanceUlanoff) March 25, 2019
23:41 (IST)
Well...there's that
Apple TV: Everything you want in one place - except Netflix! #AppleEvent
— Pierre Sköldborg (@Skoldborg) March 25, 2019
23:20 (IST)
Say Hello to Apple Arcade!
First gaming subscription service for mobile and the desktop.
Single subscription gets you access to 100+ games
Will be available in the Arcade tab in the App Store.
Apple Arcade games will be playable across Apple products.
Games will also be offline.
Games will be "all you can play".
Apple arcade games cannot collect any data about the user.
Arcade will be curated by Apple's expert editors
Will be available this Fall in 150 countries. Pricing details to be revealed later.
23:01 (IST)
After Apple Pay comes Apple Card
Focus on security and privacy
Designed for a healthier financial life???
Users can sign on their iPhone and use it worldwide and will be available across devices.
Apple Card resides in the Wallet app.
Support is just a text away (or as easy as messaging a friend)
Apple Card uses machine learning to turn cryptic words in credit card bills to represent actual names.
Gets you weekly and monthly summaries about spending
22:49 (IST)
Apple brings Magazines to Apple News with Apple News+
Basically brings all of your favourite magazines in one place (or one app).
A collection of magazines (sports, art, culture, travel, music and more).
Available in the Apple News app.
What's New?
Live covers with animated covers.
Magazines designed specifically for iPhone, iPad or Mac.
Recent issues get automatically downloaded.
Everything in a magazine is curated by Apple News editors.
Easy browsing with "essence design on phones"
Articles will adapt to iPhone and iPad and will look different on each device.
22:36 (IST)
Meanwhile, on Twittter
Hello @Apple
— HARIT (@imharit) March 25, 2019
Waiting to announce subscription of broken #iPhone Cables. 🤣😂😜#AppleEvent #Apple pic.twitter.com/KXctzEksbP
22:26 (IST)
Dropping iPhone sales means there's a lot banking on today's services announcement
Apple's not been doing too well with iPhone sales. But if its quarterly reports are any indicator, services are looking up.
Adding more services to its bouquet will definitely help Apple recover its lost iPhone sales.
22:17 (IST)
Celebrities at today's event
Original content means big names from the industry are expected to attend Apple's 'It's Show Time' event.
Celebrities we expect to see include:
Reese Witherspoon
Jennifer Aniston
Steve Carell
J.J. Abrams and more.
All are expected to reveal bits about their upcoming original shows that would be exclusive to Apple's TV subscription service.
22:12 (IST)
Netflix won't be a part of today's show
Considering that Apple's TV streaming service will be about bundling various channels in a package. It is a bit surprising that Netflix decided to stay out.
Read all about it here: Netflix won't be available on Apple's upcoming streaming service: Reed Hastings
21:28 (IST)
Apple wants it's Special Event spotlight to be solely about its new services
The tech giant even soft-launched a number of much awaited product updates over the past week.
We saw
a new iPad Air and iPad mini
and new AirPods
21:24 (IST)
Will Apple talk about Spotify on stage?
Music streaming service Spotify had recently filed a complaint against Apple in the EU antitrust court, saying the iPhone maker unfairly limits rivals to its own Apple Music streaming service.
Spotify has even opened up a dedicated website to explain its problem with Apple's App Store policies.
Apple being the responsible tech giant responded to Spotify and you can read all about it here:
Apple fires back at Spotify's EU antitrust lawsuit for unfair practices
21:18 (IST)
A Netflix-like gaming subscription service
Apple's gaming service will likely bundle paid games for a flat monthly rate, and would likely exclude "freemium" games where you need to make an in-app purchase to unlock everything.
What this means is that you won't be seeing the likes of a Fortnite Battle Pass or a PUGB Royale Pass but something similar to an Xbox Live subscription for iOS users.
You can read all about Apple's upcoming gaming subscription service in the link below:
Apple may unveil its Netflix-like gaming subscription service at 25 March event.
21:13 (IST)
A news subscription service
Apple is reportedly working with a number of publishers for the launch of its News subscription service.
It could very well be called 'Apple News' (like Apple Music) and will most likely be available within the News app.
Right now the News app has been out for more than year in some countries
At the moment, Apple does not provide subscriptions in the News app, which means users will still need individual subscriptions to news websites to get through paywalls.
With a news subscription service, users should be able to get access to paywalled content across news sites.
Moreover, we are also expecting Apple to talk about original reporting.
Apple is expected to unveil a new video streaming service and a news subscription platform at an event today at its California headquarters.
The Cupertino giant appears to be bank on growing its services business to offset a dip in iPhone sales, numbers for which the company has stopped revealing publicly.
Apple is focusing on growing its services business instead of hardware this time. Image: Apple
While the Wall Street Journal plans to join Apple's new subscription news service, other major publishers, including the New York Times and the Washington Post, have reportedly declined Apple's offer.
Apple has also partnered with Hollywood celebrities to make a streaming debut with a slate of original content, clearly aiming to take on the likes of Netflix and Amazon Prime.
We may also see an Apple credit card in partnership with Goldman Sachs. This will apparently be a digital card, and much like the credit card, it will support rewards and cash back.
The slew of subscription services expected to be announced today will also include Apple gaming subscription services which will likely be restricted to iOS users bundling access to paid games for a fee.
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