 "Apple rolls out first magazine ad for iPhone 5s with focus on Touch ID")
Apple’s new iPhone 5s has now made an appearance in its first print advertisement, seen via MacRumours. The first print ad, seen on the back of this week’s issue of The New Yorker, focuses on the Touch ID feature integrated into the device’s home button. And Apple has prominently showed the new golden version of the high-end handset, no doubt capitalising on the runaway success the avatar has enjoyed in the markets.
The body copy of the advertisement also focuses on the fingerprint sensor of the 5s. The headline of the same simply reads, “Your finger is the password”. Emphasising on both the security and purchase aspects of the scanner, the company has said that “Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you’ll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorise purchases with a simple touch.”
Apple has rolled out the first print ad for the new iPhone 5s (Image credit: MacRumours)
Apple was last seen advertising the iPhone 5c on television in the last few weeks. The higher-end 5s, though, was not seen much, possibly because the company has been facing a shortage in supply soon after the official launch. The print ad states that the iPhone 5s has “limited availability” in the fine print. It ends with a simple sentence, saying “Touch ID. Only on iPhone 5s.”
While the new device has been generating a lot of buzz, many users have been complaining about a number of issues, ranging from the motion sensors being off to the Touch ID itself being vulnerable. These issues, though, aren’t stopping Apple from rolling out the new iDevices across the globe. The new iPhones are slated to hit the Indian market on November 1. While the 5s is priced at Rs 54,000, the “budget” 5c will set you back Rs 42,000.
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