Naina KhedekarJan 14, 2014 13:00:00 IST
India has traditionally not been a focus for Apple, but lately the company has been marketing its products heavily with big launch-day events and even introducing lucrative buyback offers since last year. Now, it is all set to relaunch the 8GB version of the iPhone 4 in India as it is losing sales and share market to arch-rival Samsung in the last quarter, reports The Economic Times. Last quarter results show that Samsung grabbed the highest market share in India followed by Indian phone maker Micromax, with Apple being clubbed together with nondescript brands in the 'Others' category.
While not many may agree, it doesn't look like Apple is simply dumping the leftover stock of the iPhone 4 in India. The company is probably restructuring the strategy to strengthen its roots here. The production of the iPhone 4 units was stopped to give a sales push to the iPhone 5c. However, iPhone 5c didn’t do too well, and appears a dud in comparison to the iPhone 5s. The 8GB iPhone 4, on the other hand, was among the top three selling models in India and helped Apple compete with Samsung in India. However, ever since the company stopped 8GB sales in India, it has been losing ground.
The Cupertino company pulled out the model from India as a part of its global strategy. But now that it's coming back, it will have a revised pricing strategy. The iPhone 4 will be sold for around Rs 15,000 after buyback offers have been applied and there will be EMI schemes to woo users as well. The earlier retail price of the device was Rs 26,500.
Since the production of the iPhone 4 was stopped last August-September, the company reportedly plans to divert all the unsold inventory of the device from around the worldwide to the Indian market. A senior executive reportedly said the iPhone 4 has lost its flavour in the developed nations and it doesn’t make sense for Apple to restart the production of the device, which is why only the unsold inventory will be making its way to India. Needless to say, these won't be the freshest devices even out of the box.
Apple's strategy for its current iPhone 5s and 5c is on similar lines, even though Indians pay the highest percentage of their income for a new iPhone 5s. However, even here the company is trying to bring in EMI schemes, buyback and exchange offers, along with carrier tie-ups to boost sales.
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