Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Nepal protests
  • Nepal Protests Live
  • Vice-presidential elections
  • iPhone 17
  • IND vs PAK cricket
  • Israel-Hamas war
fp-logo
Apple quietly building up virtual reality arsenal; to get aggressive in 2016, predicts analyst
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • Apple quietly building up virtual reality arsenal; to get aggressive in 2016, predicts analyst

Apple quietly building up virtual reality arsenal; to get aggressive in 2016, predicts analyst

Pranjal Kshirsagar • December 31, 2015, 15:50:17 IST
Whatsapp Facebook Twitter

Apple has been very quietly putting together blocks of its virtual reality (VR) strategy in 2015

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
Apple quietly building up virtual reality arsenal; to get aggressive in 2016, predicts analyst

Apple has been very quietly putting together blocks of its virtual reality (VR) strategy in 2015. It began with being awarded a patent titled ‘Head-Mounted Display Apparatus for Retaining a Portable Electronic Device with Display’ which essentially means a virtual reality headset powered by an iPhone or iPod – held inside the apparatus. The action continued behind the scenes with a sudden surge in job listings and new VR expert hires. The most significant hire of the year in the VR direction was possibly Nick Thompson, who worked for Microsoft’s Mountain View California facility as ‘Audio Hardware Engineer Lead’ and was lead audio engineer for HoloLens, Microsoft’s VR headset. While much has been happening behind closed doors, analysts predict that in 2016, that is going to change. Apple will become “very aggressive on the virtual/augmented reality front through organic as well as acquisitive means in 2016 as this represents a natural next generation consumer technology that plays well into its unrivaled iPhone ecosystem,” FBR & Co analyst Daniel Ives said, according to a report. In the same report, Ives predicts that Oculus, HTC and Sony will dominate the field once they launch consumer devices next year. However, he says we shouldn’t count out Google Cardboard, GoPro or Microsoft’s HoloLens, the last of which Ives calls the “biggest wild card” thanks to its focus on augmented reality. It seems Apple has had enough of sitting on the bench and is raring to go in the VR field of play. A series of acquisitions this year also point to Apple’s VR domination dreams. Most recently, it acquired faceshift – the motion capture firm, in November. The company develops technology that helps render human-like gestures on the faces of virtual characters and was used in the film Star Wars: The Force Awakens. Other significant acquisitions this year include Perceptio – a startup that develops technology to let companies run advanced artificial intelligence systems on smartphones without needing to share much user data. VocalIQ, that was acquired in October, builds a platform for voice interfaces to make voice-enabling devices and apps easier. Apple’s acquisition of German Augmented Reality technology and solution provider Metaio also added to their VR firepower this year.

Tags
IPhone Apple Patent IPod Virtual reality augmented reality VR virtual reality headset Microsoft HoloLens
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV