Apple offers customers more ways than one to join its (RED) mission for an AIDS-free generation

In what appears to be an uphill battle against AIDS awareness and prevention, Apple has been on the forefront and the tech giant also happens to be the world’s largest corporate contributor to the Global Fund as well. Since this year marks Apple’s tenth anniversary of supporting its mission called (RED) in the fight to end AIDS, the company has given it customers one too many opportunities to contribute and be a part of the same. The money raised by (RED) funds programs that offer counselling, testing, prevention and, most crucially, the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies. “The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.” Apple’s customers can be a part of this mission against AIDS by simply playing the games that they love, and shopping for (RED) exclusive content from online and physical retail stores. For the next week, popular games (Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2 and more) on the App Store will host custom (RED) content. All proceeds from the associated in-app purchases go to the Global Fund. There will also be some additions to Apple’s (PRODUCT)RED lineup for customers to purchase throughout the year. Apple is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker, which are all available today. **Apple will also be donating $1 to (RED)'s mission** for every single purchase made using Apple Pay on Apple.com or using the Apple Store app, up to $ 1 million. If they choose to, customers can also head straight to iTunes to make a direct donation.