Apple is secretly working on original TV content on the lines of Netflix

Fast Company reports that Apple has been secretly talking with AAA talent from Hollywood for original series content

Apple has been secretly talking to AAA talent from Hollywood for coming up with original TV series content similar to the success stories of Netflix and Amazon. The talks with top filmmakers and producers happened behind closed doors over the course of the Sundance Film Festival, according to a detailed report by Fast Company.

Normally, the activities of a tech giant at the film festival are accompanied by a media blitz, including public events and press releases. However, Apple silently set up what was called the "Apple Lounge" by those who attended, and discreetly interacted with the industry. The discussions were private, invite-only affair.

After the event, Apple executives in Los Angeles were being pitched with original TV series. The TV series are planned to be launched exclusively on Apple TV, as well as iTunes. Apple intends to work with the best in the industry, to create a library of high quality content that is exclusive to the Apple ecosystem. All the talks have taken place in secrecy.

There are two reasons speculated for this move. The first is that Apple cannot afford to ignore the explosive growth of Netflix and Amazon, as well as the success enjoyed by their exclusive content. The second reason is the gradual phasing out of cable TV services, which leaves a big demand for TV content that Apple is in a prime position to deliver.

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