Apple iPhone 8 and iPhone 8 Plus are set to be launched in India on 29 September at 6 pm. The launch will take place in nine cities which including Delhi NCR, Mumbai, Bengaluru, Kolkata, Chennai, Pune and Hyderabad.
The launch event for consumers will take place in leading malls. Industry executives, who spoke to the Economic Times said that they are targeting around 10,000 retailers. Looking at increasing its sales especially with Dussera and Diwali round the corner, the pre-booking will start from 22 September.
According to the Economic Times report, the Cupertino-based company will begin advertising campaigns from 18 September on social media platforms such as Facebook, Twitter, and Instagram. An Apple India spokesperson who spoke to the ET said, “This is the earliest iPhone has ever been available for customers in India.”
“Company officials have indicated they will increase the number of in-shop promotions during the launch phase and are extremely bullish about a positive response considering this year the new iPhone will get the full festive season benefit of both Dusshera and Diwali unlike just Diwali in earlier years,” said one executive who spoke to ET.
The Apple iPhone 8 64 GB costs Rs 64,000 while the 256 GB variant will be available for Rs 77,000. The Apple iPhone 8 Plus starts at Rs 73,000 for 64 GB variant and Rs 86,000 for the 256 GB variant.
The Apple iPhone 8 Plus comes with a 12 MP dual camera setup, while iPhone 8 comes with a 12 MP single camera.
The two models iPhone 8 and iPhone 8 Plus were launched alongside iPhone X and Apple Watch series 3 on 12 September at Steve Jobs Theatre at Cupertino. The event marked ten years since the first iPhone was launched.