Apple iPhone: 10 years down, CEO says the "best is yet to come"

While the Apple iPhone has changed a lot in the past ten years, CEO Tim Cook on the occassion of the iPhone's 10th anniversary, said that "The best is yet to come."

Today marks the 10th anniversary of Apple's iPhone, a device that many consider to be a game changer in the smartphone space. While the iPhone has changed a lot in the past ten years, Apple CEO Tim Cook on the occassion of the iPhone's 10th anniversary, said that "The best is yet to come."

Apple commemorated the 10 anniversary of its hero product, by reminiscing about how Steve Jobs introduced the first iPhone to the world, “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” The company has sold billions of iPhone units since then turning the iPhone into a platform of with its own unique hardware and software services along with integration of other Apple exclusive features.

Apple iPhone: 10 years down, CEO says the best is yet to come

The company in a presser also mentioned that its iPhone inspired new products like the iPad and the Apple Watch and of course all of those apps that come from a unified iOS App Store.

“iPhone is an essential part of our customers' lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” said Tim Cook, Apple’s CEO. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

"It is amazing that from the very first iPhone through to today's newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Apple iPhone iPhone 7

"iPhone is how we make voice and FaceTime calls, how we shoot and share Live Photos and 4K videos, how we listen to streaming music, how we use social media, how we play games, how we get directions and find new places, how we pay for things, how we surf the web, do email, manage our contacts and calendars, how we listen to podcasts, watch TV, movies and sports, and how we manage our fitness and health. iPhone has become all of these things and more. And I believe we are just getting started.”

While it may sound like a pretty picture, the iPhone, Apple's hero product after the iPod is indeed losing steam. Sales have been slowing down and CEO Tim Cook recently took a pay cut following what was the first sales slump in 15 years. Indeed all eyes are on the special 10 anniversary iPhone (codenamed 'Ferrari')that is expected to showcase exotic technologies, which should help Apple keep the sales momentum going till the next year's iPhone that is expected to be a complete redesign.

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