Apple denies iPhone price hike in India

Apple has denied reports which state that there is a hike in iPhone prices in India by 29 percent to ‘make up’ for SE’s poor response. The company said original prices for the iPhones are available on the official website. A recent report by Times of India stated that Apple had recently held a meeting with top executives and key distributors in India, especially in view of the launch of SE. “The stock of SE was in any case kept at a low level,” a source said. “A strategy is being worked out to pitch the device more effectively.” It was believed that post price hike, the iPhone 6 would cost Rs 40,000 and iPhone 6S would be priced at Rs 48,000. In addition, the iPhone 5S was reportedly made costlier by 22 percent which would bring the price to nearly Rs 22,000 against Rs 18,000 at present. A previous report stated that Apple is reportedly not planning to produce a large volume of the iPhone SE that it released to offset the slump of its flagship series. Slow sales of the flagship iPhone 6s and iPhone 6s Plus have forced Apple to lower production for the January-March quarter by about 30 percent from the year-earlier period.