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Apple buys Israeli start-up and 3D tech company PrimeSense
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  • Apple buys Israeli start-up and 3D tech company PrimeSense

Apple buys Israeli start-up and 3D tech company PrimeSense

FP Archives • November 18, 2013, 12:05:48 IST
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Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million.

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Apple buys Israeli start-up and 3D tech company PrimeSense

Apple has bought PrimeSense, an Israeli maker of chips that enable three-dimensional (3D) machine vision, for $345 million, the Calcalist financial newspaper reported on Sunday without citing sources.

PrimeSense has raised $85 million from Israeli and US venture capital funds such as Canaan Partners Global, Gemini Israel and Genesis Partners, Calcalist said.

“We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,” a spokeswoman for PrimeSense said. “We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumours.”

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[caption id=“attachment_1173297” align=“alignleft” width=“380”]Apple logo is seen in this file photo. AP image Apple logo is seen in this file photo. AP image[/caption]

PrimeSense’s sensing technology, which gives digital devices the ability to observe a scene in three dimensions, was used to help power Microsoft’s Xbox Kinect.

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The acquisition of PrimeSense would be Apple’s second purchase of an Israeli company. It bought flash storage chip maker Anobit in January 2012.

Reuters

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