After the debacle of Maps performing badly when it was released alongside iOS 6, Apple is not taking any chances with the release of iOS 7. This time, Apple is planning to rope in users to help it improve the Maps experience. The Cupertino-based company is planning to ask users if they would like to help improve the Maps app.
According to an Apple Insider report, iOS 7 will let users opt in to help Apple with the Maps app. When they opt in, they will have the street address they have associated with their Apple ID matched with the GPS co-ordinates of addresses that are saved to their “frequent locations” list.
“Please help!”
Frequent Locations will remember places you’ve been to and will function like a bookmarks history on a browser. These frequented locations will be put next to the Maps Bookmarks and locations attached to Contacts. Once activated, users will have their locations linked to their iCloud or Apple ID account. The system will be able to automatically calculate driving or walking directions to locations as users slect them in Maps.
According to Apple, this will help them better approximate the geographic location of that address. It will also help them understand how accurate driving time estimates are in comparison to how long it actually took users to get there. The data will be anonymised, assures Apple, and users will be given a choice to get into the programme.
Apple seems to have learnt a lesson the hard way around on how not to manage its Maps suite. Over the past year, Apple has acquired many mapping services like Locationary, transit app HopStop and indoor mapping service WiFiSlam. These are going to help bolster Apple’s mapping attempt onto the OS better. Getting users to send in accurate, GPS-based data will also help Apple improve its system continuously.


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