Asaii can help Apple compete with Spotify’s efforts to work directly with smaller artists.
Apple has acquired music analytics start-up Asaii, Axios reported on Sunday, citing sources, in a bid to strengthen content recommendations to its music users. [caption id=“attachment_5382471” align=“alignnone” width=“1280”]![Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US. Image: Reuters]()
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, US. Image: Reuters[/caption] Apple’s deal to buy Asaii was worth less than $100 million, Axios
reported, citing a source. Asaii can help Apple compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label, the report added. Last month, Apple completed the acquisition of music discovery app Shazam, a deal to help it better compete with Spotify, the industry leader in music streaming services. Apple and Asaii were not immediately available for comment outside regular business hours.
 "Apple acquires music analytics start-up Asaii to better music recommendations"){kind=logo}
 "US ready to ‘impose costs’ on Russia if war in Ukraine drags on, says Hegseth")
 "US tells Hamas to stop violence against Gaza civilians and disarm 'without delay'")
 "China seizes 60,000 maps mislabelling Taiwan, omitting South China Sea islands")
 "Syria’s Sharaa pledges to honor Russia ties, seeks economic and military support in Kremlin visit")
 "US ready to ‘impose costs’ on Russia if war in Ukraine drags on, says Hegseth")
 "US tells Hamas to stop violence against Gaza civilians and disarm 'without delay'")
 "China seizes 60,000 maps mislabelling Taiwan, omitting South China Sea islands")
 "Syria’s Sharaa pledges to honor Russia ties, seeks economic and military support in Kremlin visit")
