tech2 News StaffJul 21, 2014 11:13:28 IST
If you're an app developer, you're more likely to monetise on your app by publishing it on the iOS App Store than on the Google Play store.
App Annie has revealed that in the last quarter ending June, Android recorded 60 percent more app downloads than in the previous quarter, while iOS showed a 45 percent increase. Android had a total of 150 million app downloads in comparison with 100 million iOS app downloads.
In terms of revenue, however, iOS took the lead recording a revenue of over $100 million - over $40 million more than Android. According to the report, the iOS App Store provided around 80 percent more revenue than Google Play in Q2 2014 - China and Japan being the primary drivers of the sporadic growth. Emerging markets Taiwan, Kuwait, and Turkey also contributed significantly to its revenue.
Though a relatively low in comparison with iOS, Google's Play Store revenue has grown since the past few years. Another report by App Annie last month revealed that the Play Store's revenue grew twofold over the last year. Worldwide downloads and revenue are increasing quarter-over-quarter on Google Play, which means increasing opportunity for app publishers.
According to the report, app downloads in India, Brazil and Thailand have been instrumental in driving the Play Store's growth. Indians are also some of the most app-savvy in the world, moving into the top-three countries for Google Play downloads.
The flood of affordable Android smartphones entering the country has allowed more users to switch to smartphones from feature phones, making India one of the fastest growing smartphone markets in the world. Android is also the most-used mobile operating system in the world, thanks to its open nature and affordability, which does mean it's more likely to surpass iOS downloads, but revenue still remains a challenge for Google's OS.
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