 "Amazon's Unbox Now Available on TiVo")
TiVo Inc. and Amazon.com, Inc. announced the availability of Amazon’s Unbox on TiVo, to more than 1.5 million broadband-ready TiVo subscribers. The service allows TiVo subscribers to find their movies and TV shows from the list available on Amazon Unbox, download and watch them on their TV.
Moreover, TiVo and Amazon have announced the addition of Sony Pictures and Metro-Goldwyn-Mayer Studios Inc. (MGM) to the list of studios offering content through Amazon Unbox on TiVo, which also includes CBS, Fox Entertainment Group, Lionsgate, Paramount Pictures, Universal Studios Home Entertainment, and Warner Bros. Entertainment.
The companies are offering free movie and TV show downloads to anyone who signs up for the Amazon Unbox on TiVo service by April 30, 2007.
Tara Maitra, GM and Vice President of Content Services at TiVo said, “TiVo is putting more power and choice than ever before in the hands of consumers as the first and only DVR company to offer direct movie downloads to the TV where subscribers can experience them from the comfort of their living room, on the largest screen in their homes, where the experience of watching movies and TV shows is best. Simply put, whether it’s content you choose from Amazon.com or from broadcast and cable programming, we put it all on your television, in one place, easy to find, whenever you want them.”
To activate their broadband-connected TiVo Series2 or Series3 box, TiVo subscribers can log on to Amazon.com at http://www.amazon.com/unbox/tivo/ and perform a simple, one-time registration process to establish a link between their TiVo user account and their Amazon.com account. Once the initial set up is complete, eligible movies or television shows can be ordered from Amazon Unbox and downloaded directly to the customer’s TiVo box via the Internet - no PC is required for downloading and viewing. After the movie has been downloaded, the title will automatically appear in the subscriber’s TiVo ‘Now Playing’ list with all of their other recorded shows, easily viewed with just a click of the TiVo remote.
Customers can purchase television episodes for $1.99, purchase most movies for between $9.99 and $14.99, or rent movies starting at $1.99. As an added bonus, all purchased videos are automatically stored in each customer’s ‘Your Media Library’ at Amazon.com for future access and download.