Aiming to regain the top spot in smart speaker space, Amazon is reportedly working on a new flagship Echo speaker that will be slimmer and better than its predecessor.
According to a report in Engadget, the updated model will be "shorter and slimmer", akin to three or four stacked Echo Dots.
The move is seen as Amazon's attempt to better Apple's HomePod that was launched in its Worldwide Developers Conference in June.
The new Echo would offer better sound using several tweeters instead of just one - similar to the HomePod that will sport seven tweeters when it ships this December.
Amazon is also planning to improve Echo's microphone technology as well as the design.
If Amazon can stick to a $180 price tag, it will retain at least one advantage over the HomePod, which will sell for $349, the report said.
Amazon was recently in news after Amazon.com shares rose on 10 July ahead of the world’s largest online retailer’s own version of Black Friday called as the Amazon 'Primeday' sale, while its new service to help set up ‘smart homes’ weighed on rival Best Buy Co Inc.