Amazon India pens deal with Sony Music ahead of Prime Music launch in India

Amazon India's deal with the industry giant will also ensure that Prime Music users have access to all upcoming releases from Sony Music in 2018.

Amazon India has signed a content deal with music industry giants Sony Music as it gears up for the launch of Prime Music in India.

Amazon Prime Music. Image: Amazon

Amazon Prime Music. Image: Amazon

Following a recent deal with Zee Music Company, this is Amazon India's third deal after having penned deals with Saregama and Zee Music Company earlier this month.

According to a report by The Economic Times, the deal will offer Prime Music users access to "millions of international and Indian soundtracks" throughout Sony's expansive international and Indian music catalog. This will include a host of massive names in global music, including Elvis Presley and Michael Jackson. The list also includes a host of contemporary hitmakers, the likes of which include Camila Cabello, The Chainsmokers, Martin Garrix and Pharrell Williams.

Sony Music's reach also includes a number of Indian legends and artists including A R Rahman, Jagjit Singh, Gulzar (Marasim & Koi Baat Chale), Lucky Ali, Colonial Cousins, Instant Karma, Darshan Raval, Arjun Kanungo, Hardy Sandhu, and Badshah, to name a few.

The report states that the deal also includes film soundtracks from popular Hindi movie titles like Kuch Kuch Hota Hai, Kabhi Alvida Naa Kehna, Kal Ho Naa Ho, Ae Dil Hai Mushkil, Dilwale, etc., and Tamil soundtracks like Mersal, Vivegam and Kaatru Veliyidai. Amazon India added that users will also have access to all upcoming releases from Sony Music in 2018.

Announcing the deal with Sony Music, Sahas Malhotra, the Director of Amazon Music India said, "We are excited to collaborate with Sony Music to bring its international and Indian catalog including new releases and hits across English, Hindi, Tamil and Punjabi languages for Prime members. Amazon Prime Music customers at launch will enjoy this selection ad-free and play anytime, anywhere with unlimited offline downloads."

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