Amazon.com's primary e-commerce website back up after outage

Amazon.com Inc's primary e-commerce website was down for a brief period for some users on Thursday afternoon.


Amazon.com Inc's primary e-commerce website was down for a brief period for some users on Thursday afternoon. The world's No. 1 online retailer was not immediately available for comment and the duration of the outage was not clear.

Recently, the world’s largest e-retailer Amazon was named India’s most trusted online shopping brand followed by home-grown Snapdeal and Flipkart, a survey said. Other firms to figure in the top 10 trusted online shopping brands are eBay, Myntra, Yepme, Jabong,Naaptol, Shopclues, and Askmebazaar.

The survey was conducted among 2,500 respondents – aged 21 to 50 years – across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016. The report is issued annually by TRA (formerly Trust Research Advisory). “Amazon is India’s most trusted online shopping brand with 36 percent of the trust pie. Together, these three brands make up for 76 percent of online shopping trust pie,” TRA Chief Executive Officer N Chandramouli told reporters.

Amazon also made the news recently for signing a deal to lease 20 Boeing 767 widebody freighter aircraft to handle more of its own deliveries in the United States. Amazon, which relies on carriers like United Parcel Service and FedEx to deliver most of its packages, spent $11.5 billion on shipping last year.

In a bid to assume more control over its supply chain and reduce costs, Amazon has rolled out thousands of trailers and launched a programme that uses contract drivers to deliver fast orders.

With inputs from Reuters

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