Amazon India has claimed to have doubled the number of customers, especially those coming from tier II and tier III after the Amazon’s Great Indian Sale this year in August.
In a report by the Economic Times, Amazon India is said to have added Amazon Prime customers in an exclusive deal which offers customers Prime membership at an introductory price of Rs 499 annually as against Rs 999. This membership includes unlimited video streaming, free delivery on eligible items which are mostly on the same day in select cities. Other offers include deals.
The sale which took place from 9 to 12 August, also gave users an option of using Amazon Pay wallet. According to the e-commerce company, their native wallet saw 20 times jump in the number of customers. Fashion, smartphones and appliances were some of the sectors which grew ‘multiple’ times.
As quoted by ET, Manish Tiwary, vice president, category management, Amazon India, said, “Customers especially enjoyed big deals from big brands across smartphones, TVs and appliances and fashion, with old-product exchange and No-Cost EMI being particular hits.”
Other findings by the US based e-commerce company, during the Great Indian Sale included an increase in purchases through its no cost EMI scheme.
The sale had offered a selection of over 100 million products across various categories. Smartphones had discounts up to forty percent.