Airtel has tied up with Hotstar to bring live sports, TV shows and movies on the Airtel TV app, but no word out on premium content

According to the company, all content on Airtel TV app will be free for its prepaid and postpaid customers on a promotional basis till June 2018.

Telecom services provider Bharti Airtel on Monday said it has tied up with streaming platform Hotstar to bring digital content to its customers.

Image: Hotstar

Image: Hotstar

"This will further expand Airtel TV app's wide range of offerings and expand the footprint for Hotstar's content across Airtel's large mobile customer base," the telecom service provider said in a statement.

According to the company, all content on Airtel TV app will be free for its prepaid and postpaid customers on a promotional basis till June 2018.

Sameer Batra, CEO-Wynk, Airtel said that Hotstar's rich content library will add immense value to our content play and add to the user experience.

The statement added that the Hotstar catalogue available to Airtel TV users will include shows from channels across multiple genres, popular movies and shows in Hindi and regional languages, along with access to sports content and live matches.

According to a report in The Economic Times, Airtel will be offering its subscribers over 100,000 hours of content across live sports, movies and TV programmes across 9 languages. All of Star's 22 channels will also be part of the package. This content will be available for Airtel TV customers free till June 2018.

However, there is no clarity if this deal also offers the 'Premium' content on Hotstar from content providers such as HBO. The Premium content on Hotstar is behind a paywall. One should note that the digital rights to live stream the Indian Premier League lies with Star India.

With inputs from IANS





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