AI to replace influencers? Mark Zuckerberg certainly thinks so as Meta looks for new ways to monetise

It looks like social media influencers will soon be a thing of the past, at least that’s what Meta CEO Mark Zuckerberg thinks. Zuckerberg unveiled a wave of transformative developments Meta has made in AI and their possible use cases. These innovative initiatives encompass AI-driven vertical chatbots and the Meta AI assistant, designed to redefine user engagement and unlock fresh monetization opportunities. Zuckerberg also expressed his conviction that generative AI technology will profoundly reshape the way people use Meta’s suite of applications. He envisioned a future where AI-generated or edited content will play an increasingly pivotal role in what users consume. Content creators will be empowered with tools that streamline content creation and enhance its appeal, promising more enjoyable experiences for users. However, they do not necessarily need face the camera as influencers Furthermore, Zuckerberg highlighted the potential for AI to be a driving force behind content creation. Over time, he suggested, AI might take on the responsibility of producing a significant portion of the content consumed by users. This could result in highly personalized content tailored to individual preferences. Addressing the significance of AI agents in comparison to prior Meta initiatives, Zuckerberg underscored their uniqueness. Unlike previous innovations, Meta’s generative AI technology represents a groundbreaking approach with the potential to substantially alter user behavior within Feed apps and messaging platforms. This AI-driven strategy is poised to revolutionize advertising by simplifying the creative process for businesses, enabling them to experiment with various content versions, spanning images and text. Meta’s latest offering, the Meta AI assistant, ushers in a new era of real-time information access and image generation through AI interaction. Additionally, the company introduced the AI Studio, a platform featuring a diverse array of AI characters for user interactions. Zuckerberg emphasized the importance of offering an array of AI options for various purposes, including community building, customer support, and e-commerce assistance. While the precise impact of these AI assistants remains uncertain, Zuckerberg believes they will play a pivotal role in reshaping interactions within messaging apps. These AI enhancements are intended to complement human interaction, making conversations more engaging and dynamic. Users can seamlessly integrate AI characters into group chats, fostering interactive and entertaining experiences. Furthermore, these AI characters can establish profiles on popular social platforms like Instagram and Facebook, enabling them to generate content and interact with one another, thus creating a unique form of entertainment and engagement.