After Idea, Airtel increases data benefits by up to 67%

In what seems to be the result of anticipated competition in the Indian telecommunication sector, leading operator Airtel has **followed Idea Cellular** and announced significant cuts in tariffs for its prepaid customer base. In an announcement, the company announced that it was increasing benefits available on prepaid cards. In addition to slashing tariffs on prepaid cards for data, it was also increasing the data benefits available on prepaid data recharge packs. For instance, the standard Rs 655 3G/4G recharge that offered 3GB data would now offer 5GB instead – an increase by 67 percent. Similarly, the Rs 455 pack that offered 3G/4G data with a cap of 2GB will now offer 3GB of data at the same tariff – an increase by 50 percent. Announcing the slash in price, Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said, “At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country. Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.” Airtel announced the revised tariffs as below:

In addition, the sachet packs by Airtel are revised as below: