Asus is reportedly planning to slash the price tags of select ZenFone models after the goods and service tax (GST) was rolled out on 1 July. The tax for domestic cellular mobile manufacturers has been reduced by the government to boost the sector in India. The decrease in tax has led companies to share the GST benefits to customers by reducing the prices of their smartphones. Apple has already reduced the price of various iPhone and iPad models and Asus will soon become the second smartphone maker to announce the same.
There has been no official announcement from Asus but as reported on Gadgets 360, Asus retailers in India have already received the information about the revised pricing of select Asus phones. According to the report the ZenFone 3, ZenFone 3 Max and 3S Max models of Asus are expected to get the price cut.
The ZenFone 3 (ZE552KL) which was priced at Rs 19,999 is expected to get a price cut of Rs 3,000 and will be available for Rs 16,999 in the Indian market. The phone was launched at Rs 27,999 in India. The another model of Zenfone 3 (ZE520KL) can be bought at Rs 15,999 after a decrease of Rs 2,000 on the price. The ZenFone 3 (ZE520KL) was launched with a price tag of Rs 21,999.
Another model that is expected to get a price cut is the ZenFone 3 Max (ZC553KL). The phone is available for Rs 15,999 and expected to be Rs 1,000 cheaper. The ZenFone 3 Max (ZC553KL) was launched in India at Rs 17,999 and features a massive 4,100 mAh battery. The ZenFone 3S Max (ZC521TL) will also see a new price. The phone was launched at Rs 14,999, but will be available for Rs 12,999 after a Rs 2,000 price cut. Another cheaper variant of the phone will be priced at 10,999 after a drop of Rs 2,000 on the original launch price.