Adobe unveils visual storytelling web app

Adobe on Thursday launched Adobe Spark, an integrated web and mobile solution for creating and sharing impactful visual stories that engages audiences across multiple channels. “With Adobe Spark, anyone can create authentic, professional looking visual content for their project, passion, cause or business," said Bryan Lamkin, executive vice president and general manager, Adobe, in a statement. The Adobe Spark web app seamlessly syncs with Spark Post, Spark Page and Spark Video iOS mobile apps, allowing users to create, edit and share their story from wherever they are regardless of their design experience. Adobe has also collaborated with Facebook Blueprint – a new global education and certification programme to help agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms. Adobe Spark is also partnering with Change.org, the world’s largest social change platform, to co-create training materials for petitioners and change agents. The app is available for free at spark.adobe.com. An Adobe ID, Google or Facebook login is required to use the apps so that projects can sync between devices. IANS