Adobe adds AI capabilities to ' Adobe Target ' for personalising the experience

Software major **Adobe** on Friday announced it will add algorithmic optimisation capabilities and data science to ‘Adobe Target’, the personalisation engine of Adobe Marketing Cloud. [caption id=“attachment_126586” align=“alignleft” width=“380”]  Adobe experience gets personalised with AI. AFP.[/caption] With this, firms will be able to add their own data models and algorithms to ‘Adobe Target’ to deliver best services to customers. The company has also announced introducing new Artificial Intelligence (AI) capabilities in ‘Adobe Target’ which will be powered by ‘Adobe Sensei’, its AI and machine-learning framework. “Consumer expectations have sky-rocketed to the point that hyper personalisation is no longer optional for brands,” said Aseem Chandra, Vice President, Adobe Experience Manager and Adobe Target, in a statement. The new AI capabilities in ‘Adobe Target’ will offer personalised services to firms. “When integrated into ‘Adobe Target’, brands can combine their own expertise with the power of Adobe’s AI and machine learning tools to predict what customers want and deliver it before they ask,” Chandra added.

**Earlier this year** , researchers at Adobe Systems had posted a spectacular video demonstrating the manner in which artificial intelligence can be used enhance everyday selfies. Powered by Adobe Sensei, a sophisticated technology that combines artificial intelligence and machine learning, the retouching enhancements provided by the new software make it a fully-fledged magic wand. The users have the option of cutting and pasting photo styles from one image to another. In the future, these functionalities may be included in certain products of the Adobe Creative Cloud range to enable users to intelligently retouch selfies before sharing them on social networks.