 "Adidas releasing miCoach for Xbox 360 Kinect and PlayStation 3 Move")
Adidas brings the miCoach interactive athletic training system to video game consoles. Many of the world’s most well-known athletes are featured in the game, including Dwight Howard, Kaká, Tyson Gay, Jessica Ennis, and Eric Berry, and they will guide users through a wide selection of sport-specific personalized training programs. Users will also receive real-time feedback on their actual in-game performance during their workouts when wearing a miCoach heart rate monitor (or any ANT+ compatible monitor).
For an even more connected gaming experience, the miCoach hardware interacts with the game, allowing users to wirelessly synchronize a miCoach Pacer and the miCoach mobile app to their game, incorporating workout data gathered while away from the game. Users will be able to create profiles, set fitness goals and get instant analyses of workout regimens. They will choose from several sports, such as running, tennis, football (soccer), American football and basketball, as well as the athletes who guide them through hours of on-screen training.
Adidas miCoach, featuring big names from the world of sports
According to a survey in the UK, 61 percent of the people state that they want to be more active to improve general health. 52 percent stated that the upcoming Olympics event, London 2012 will encourage people to become more active. The number of adults in England who participate in sports at least three times a week has reached 6.93 million.
Linking the console with the miCoach website allows you to manage workouts on the web or through the console, track your progress for web, app, and console workouts, and combine results from both console workouts as well as other miCoach training sessions.
According to the survey, fitness and sport participation is seeing rapid growth in the UK. Adidas plans to cater fully to this demographic with the release of miCoach on consoles. The primary audience for the game will be sports participants. The game also plans to catch the attention of the people who own the consoles in general, in hope of getting them more interested in sports and physical activity.
The game is being published by 505 games, which has published games such as Zumba Fitness, Zumba Fitness Rush, Motion Explosion, Supremacy MMA, Top Gun: Hard Lock, Sniper Elite, Grease Dance, and many others.
The miCoach will be released for the Xbox 360 Kinect and the PlayStation 3 Move. It will be available in July 2012. The game will be brought to India by Origin Games that publish games by 505 Games in the country.
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