AdBlock Plus calls Facebook's ad-policy anti-user, but gloss over their own anti-user policies

By now, you’ve already heard that Facebook is looking to disguise advertising as native content. Of all the companies that could comment on that, AdBlock Plus (ABP) was the one that decided to call Facebook’s move “ anti-user .” If you’ve not been following the tech space for a while, you’ll be wondering why this is ridiculous. After all, you’re thinking, isn’t ABP the one saving us from all those nagging ads in the first place? They have every right to call Facebook whatever they like. This would be true if ABP was the knight in shining armour that a lot of us think it is. Sadly, that’s very far from the truth. ABP only blocks ads from companies that aren’t paying them to whitelist their ads. The company is making millions off this service and their clients include Google, Microsoft, Amazon and Taboola. As The Next  Web very rightly points out, ABP calling Facebook anti-user is indeed the pot calling the kettle black . The only reason ABP is even concerned with Facebook’s policies is because that policy might significantly impact their own revenue. In their blog post , ABP says, “Earlier today Facebook announced that it would start trying to circumvent users with ad-blocking software and show them ads. This is an unfortunate move, because it takes a dark path against user choice.” While ABP is right in principle, that statement applies both ways.