 "Activision doesn't care about Casual Games - for Now")
Activision may be the equivalent of a gigantic money grabbing goblin but surprisingly they aren’t interested in dabbling with casual games, a market that’s been growing at a staggering rate.
In fact in a recent interview with Reuters , Activision’s CEO Bobby ‘every gamer hates me’ Kotick said he wasn’t particularly impressed with Apple’s App Store because he felt it wasn’t suited for “dedicated gamers”. He also added that Activision had no plans to develop games for Tablets or the iPad in the near future.
It’s good to be the king
One of the main reasons Kotick can afford to ignore this market is because Activision owns the Call of Duty brand, which well know has generated an obscene amount of money for them over the years. The latest iteration in the CoD franchise, Black Ops has made a mind-numbing $650 million till date earning itself the moniker of the fastest selling entertainment property of all time.
Besides this they’re about to release World of Warcraft: Cataclysm, an expansion to the world’s most popular MMORPG (massively multiplayer online role playing game) sometime this month. And we all know how much that’s going to make.
Nash, as he prefers being called, woke up to the wonders of gaming rather late but don't bring that up around him. It's a touchy subject. A self confessed Battlefield veteran, Nash spent a good part of 2010 on the Steam Battlefield - with Bad Company (see what we did there?). He has a zero tolerance policy towards RTS games but is currently showing an interest by picking up and moving people - who he refers to as units - in the office. Thank God he's not that enthusiastic about Angry Birds or we'd be seeing women flying all over the place. Bali... Bali, put the receptionist down now.