Avinash BaliMay 17, 2006 18:00:25 IST
70 Million (USD) is what Activision has paid for the James Bond license. According to this deal, Activision has secured the rights for the 007 license for the next seven years and will churn out, nearly one Bond game every year, whether you like it or not.
Bond games were previously handled by EA, who besides Everything or Nothing, churned out quite a big pile of poo. According to some industry analysts, this franchise could earn Activision nearly 80 - 100 Million $ per year, which is pretty optimistic if you ask me because Bond is a tad passÃ©.
Either way, expect a Bond game to coincide with the release of Casino Royale.
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