4Chan is running out of money, trolls congregate to keep the imageboard afloat

The abusive and vitriolic content on the site makes attracting advertisers for the platform difficult.

The new owner of 4Chan who took over from Chris Pool, known within the community as "Moot", has not been able to keep the site up and running efficiently. In a post titled "Winter is Coming," Hiroyuki Nisimura, known as "Hiro," announced that the site was quickly running out of funds in it's present form. 4Chan is an anonymous imageboard with notoriously lax rules that is a hive of trolls trolling trolls.

4Chan is running out of money, trolls congregate to keep the imageboard afloat

The trouble started because of the removal of some ads on the site, to save money on the servers that host the ads. The abusive and vitriolic content on the site makes attracting advertisers for the platform difficult. The decreased advertising revenue means that 4Chan cannot continue to infrastructure cost, network fees and costs of maintaining the servers. Hiro has some suggestions though, that can continue to keep the site operational.

These include halving the traffic on the server by restricting the sizes of the images, using slower servers, and closing down the less active boards on the forum. Other suggested measures include agressive and malicious advertising, and a subscription model that offers more features to paying subscribers. 4Channers have suggested their own methods to save the site, and a fundraiser seems to be a popular suggestion. Hiro has already received offers to buy the site.

https://twitter.com/hiroyuki_ni/status/782730299574714368

Hiroyuki Nisimura was the founder and former administrator of a popular Japanese message board, called 2Chan. 2Chan was one of the original inspirations of 4Chan, and Moot sold the site to Nisimura in 2015 as reported by Wired. Poole went on to join Google's Photos and Streams team.

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