tech2 News StaffMar 09, 2016 12:30:46 IST
Nokia's annual MBiT Index study has revealed an "exponential growth" in 3G data traffic in India in 2015. The study reveals that data traffic grew by 50 percent in 2015 and that 3G data usage finally outpaced 2G data usage for the first time ever.
The study also suggests that a growing number of capable devices and an increase in the consumption of multimedia content has contributed to this growth. Penetration of 3G devices has reportedly doubled and wider network coverage has boosted data adoption.
The key drivers of this high data consumption are videos and social media, with both together accounting for about 60 per-cent of the traffic. It's been reported that average daily usage crossed 750MB per subscriber on 3G and that with the rise in 4G LTE services, there will be a corresponding rise in data consumption. A surge that may even hit four times that of current rates.
Sandeep Girotra, Vice President and Head of India Market, Nokia said: “Aggressive 3G network expansion in existing circles and new launches by operators have been instrumental in increasing data traffic in India. It is expected that this data traffic growth will be boosted in coming years by the auction of additional spectrum, an increase in smartphone penetration and the development of the content ecosystem. Moreover, the rapid evolution of the device ecosystem, supported by a decline in prices, presents significant growth opportunities for operators as they launch and expand 4G LTE networks in coming years.”
The MBiT report is a an annual study conducted by Nokia that surveys 2G, 3G and overall data traffic. The data is collected from various sources and compiled into the report.